Challenge:
Create video segments for a
National sales meeting adapting
the premise of a hit TV show to the day-to-day world of attendees. Oh yeah! And do it so employees can play the characters in the video.

Solution:
Hilary conceived and scripted four episodes of a recognizable series where employees played characters with super hero qualities in fantastical & humorous situations. The stories brought the message of the meeting to life... that the attendees had the power to achieve the unimaginable.

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Challenge:
How do you motivate the sales force responsible for the #1 brand in its industry? Especially when there's no new strategy, marketing campaign, or product enhancement to announce.

Solution:
Hilary helped this SVP deliver a simple, honest and direct message - a communication approach that had already proven effective in driving success. The Executive recognized the audience's recent achievements, acknowledged the pressures they faced, and provided concrete actions to navigate those pressures.

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Challenge:
Develop an employee recognition video that is more than just a photo album of career highlights, and which will be entertaining to the honoree as well as the other 200 guests at the Awards banquet.

Solution:
Hilary developed the idea of paralleling the honoree's milestones to the themes and music of his favorite musical artist - an American icon known for celebrating the achievements of hard-working individuals. The approach provided a familiar roadmap through the heartland of success.

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